I’m a Brooklyn-based writer and editor who’s obsessed with how the media industry is growing into its digital big girl pants. I write a daily media insider newsletter called Deez Links that highlights standout storytelling and innovation within the industry. It’s part snarky commentary and part ~artisanal link sharing~, with weekly interviews with media movers & shakers like Jessica Valenti, the NYT’s Nicholas Fandos, and legendary BuzzFeeder Cates Holderness (of “The Dress” fame). Deez Links currently has 2,000 subscribers and was also recently voted as the #4 most popular media newsletter in a poll by Revue (right under Nieman Lab, Axios, and the American Press Institute!).
Some recent Deez Links editions include:
And here’s some more fave interviews:
And of course, obsessing over the future of the media also means obsessing over how to promote diversity in the industry. At my first job at The Atlantic in 2016, I formed an internal task force to advocate for better gender representation within the company. At BuzzFeed, I’m a co-lead for our award-winning Asian-American employee resource group, A*Family, and I will be representing the company at the 2019 ColorComm Conference, where I’ll be moderating a panel of diversity leaders from Google, Facebook, Pinterest, and Twitter.
Catch me tweeting a whole freakin lot @delia_cai, and contact me in a slightly more formal manner at deliarcai[at]gmail.com
All these Things that I’ve done:
Growth & Trends editor @ BuzzFeed <— What I’m doing rn
I help figure out how to grow buzzfeed.com’s audience by tinkering around with content experiments and editorial strategy. This often means helping out with coverage on big pop culture moments — for example, my writeups on all those Game of Thrones theories pulled in millions of those sweet, sweet GoT views.
Previously as the global adaptation editor, I curated content from BuzzFeed’s international editions and edited it for our U.S. audience. In 2018, my work translating posts brought in ~10% of 2018 traffic to U.S. posts on BuzzFeed.com. I also wrote our biweekly international newsletter, Inter Webz.
Creative strategist @ The Atlantic
I came up with creative concepts and wrote proposals that secured branded content partnerships between The Atlantic and clients like Hewlett Packard Enterprise, the movie Miss Sloane and Stanford Children’s Health.
Chairman’s lab fellow @ ATlantic Media
I analyzed media industry trends and wrote up memos for corporate leadership, making recommendations on everything from Snapchat best practices to strategies for international expansion.
Brand Manager @ The Riveter Magazine
During my senior year of college, I developed and executed an integrated marketing strategy (involving newsletters, of course) to raise $35,000 for an indie women’s longform magazine Kickstarter campaign. RIP The Riveter!
How to Be A Good Ex (GQ)
A Weekend Transported (The New York Times - Metro Diary)
I Bought My Parents $760 Adele Tickets (The Billfold)
Press for deez links
Vanity Fair: We’re at Peak Newsletter, and I Feel Fine
Freelance Pod: Delia Cai's Deez Links is a Snapchat streak that grew up to be a newsletter
More BuzzFeed STuff
The University of Missouri
Bachelor of Journalism
Graduated May 2015