Hello! You've reached the debatably professional portfolio for Delia Cai, copywriter and excitable media nerd at large. I'm currently based in Washington, D.C., thinking strategic thoughts as an Atlantic Media business fellow.
Things I like to talk about: the future of media, newsroom strategy, Snapchat Discover, newsletters, Instagram and great storytelling in both advertising and journalism.
Things I like to do: writing (copy, tweets, press releases, research reports) + editing (more copy, book proposals, articles) + planning (creative, marketing, social media, business) strategies + thinking about what makes a brand (including media brands!) and its products inimitable.