Hello! You've reached the debatably professional portfolio for Delia Cai. I'm currently based in New York, working on The Atlantic's creative strategy team.
Things I like to talk about: native advertising, the future of media, newsroom strategy, Snapchat Discover, newsletters, Instagram and great storytelling in both advertising and journalism.
Things I like to do: writing (copy, tweets, press releases, research reports) + editing (more copy, book proposals, articles) + planning (creative, marketing, social media, business) strategies + thinking about what makes a brand (including media brands!) and its products inimitable.